It’s coming: rhode skincare is launching in Australia in February 2026
The It Girl brand will be available to shop in store and online at Mecca
Whether you’ve been casually curious about viral beauty brands or you’ve been refreshing Mecca’s website on the daily, the moment many Down Under have been quietly (and loudly) waiting for has finally arrived. Viral favourite rhode, the beauty label founded by Hailey Bieber that has dominated social feeds and skincare rotations, is officially preparing to roll out in Australia in early 2026. After months of speculation — and plenty of internet chatter — Aussies will be able to get their hands on the full range both in store and online.
Where You’ll Be Able to Shop rhode
The first place rhode lands locally is at MECCA, one of Australia’s most beloved beauty destinations. Australians will be able to explore the brand’s full suite of products at the MECCA flagship stores on Bourke Street in Melbourne and George Street in Sydney from February 12, 2026, with most other MECCA doors opening to the collection the following day. Online access via Mecca’s website and the official rhode online store will also go live at the same time — meaning no matter where you’re based, you’ll be able to tap into the next chapter of this beauty obsession.
At rhode.com (finally!)
If you’re the type who likes to build your cart ahead of time, there’s good news: rhode’s own website, rhodeskin.com, will ship directly to Australia and New Zealand from launch day. So whether you want to browse flagship favourites or pre-order ahead of time, your wishlist won’t be confined to the confines of a store visit.
It’s a big deal for the fashion girlies
There’s a reason this feels like a moment, rather than just another beauty launch. Since it burst onto the scene in the US in 2022, rhode has become one of those rarely seen industry anomalies: a brand that feels culturally relevant before it even hits shelves. Driven by a minimalist, “effortless” sensibility and a strong social presence, its products—from glazed lotions to lip formulas that blur the line between skincare and makeup—have been conversation starters rather than just checklist products.
In Australia specifically, interest has been off the charts for months; local beauty lovers have been vocal about their anticipation and, in many cases, fervently waiting for a direct launch rather than resorting to international shipping or travel haul strategies. That groundswell of local demand didn’t go unnoticed, and the Australian market now ranks among rhode’s most engaged globally.
Why Mecca?
For the brand, choosing the right launch partner was part of the strategy. Hailey Bieber, rhode’s founder, who serves as Chief Creative Officer and Head of Innovation, said the search for a retail partner that truly aligned with the brand’s vision led them to MECCA. “When launching into the Australian market, we looked for a globally aligned partner,” she explained, “and Mecca was that perfect fit.”
In statements accompanying the announcement, MECCA has welcomed the brand with enthusiasm, describing rhode not just as a high-performing label, but as a cultural touchstone—something that has shaped how a new generation thinks about beauty and skincare through its unapologetically accessible yet elevated approach.
What products can you shop?
While official stock lists are still being finalised, the indication so far is that most products in the rhode line, including the skin-glazing staples and makeup hybrids that sparked its rise, will be available from the outset. That means when the doors open next February, you’re unlikely to be limited to only a handful of hero staples; instead, you’ll be able to explore a more complete edit of what the brand has become known for.
Save the date! February 12th.
Beauty launches can come and go, but this one feels a bit different — partly due to rhode’s rapid rise from social buzz to serious commercial success, and partly because of the way beauty culture has shifted in recent years. What was once defined by category boundaries has blurred: skincare meets makeup, minimalism meets luxury, and community anticipation meets retail reality.
If you’ve been watching the various “Is Rhode launching here?” posts and counting down, now you can officially clear your calendar and your tabs for February 12, 2026 — because that’s when the next chapter of beauty really opens in Australia.